Corporate Identity

About KPX

About KPX

글자 크게 글자 작게 인쇄

CI

The logo stylizes the KPX initials into a wordmark.
The X in Exchange emphasizes the dynamic nature by forming an ellipse,
making the design well-rounded and modern.

Download CI(Jpg) Download CI(Ai)

SYMBOLISM

The P in Power is encircled by this looping ellipse, thus symbolizing the Earth and also showing KPX’s aspirations to be a world-class corporation. The overall rounded design also visualizes KPX’s role as the centerpiece of the power industry, operating fair and transparent electricity market, as well as a stable power system, earning people’s trust.

The ellipse also symbolizes harmony and cooperation – the labor and management working together as one as a proud member of the power industry. Finally, the ellipse can also be seen as 0 (zero), meaning zero tolerance of errors in key areas such as load forecast and settlement, mphasizing KPX’s corporate identity as a group of specialists.

The blue color of the logo symbolizes the transparency and the fa irness in the stable supply of electricity that KPX provides.

The P in Power is encircled by this looping ellipse, thus symbolizing the Earth and also showing KPX’s aspirations to be a world-class corporation.

PANTONE : 134a95

The blue color symbolizes the transparency and fairness of the stable power supply provided by KPX.

TYPEFACE

The typeface that supports the logo is a key factor in making KPX known to the outside world.
It is a unique typeface specifically made for KPX meant to be consistent and harmonious with the logo.
The basic color is gray, and an accurate color rendering is crucial for a consistent projection of the visual identity.